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Brand Strategy  /  Business Modeling  /  Identity  /  Web Design and Development

Madre

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Brand strategy, identity, web and digital development for venture and advisory company, Madre.

Challenge

Madre Ventures is a venture capital and venture advisory company. They needed a strategic partner for brand identity, differentiating their message and communicating to the world in a sea of ventures how they are different.

Solution

Neon Wilderness worked through research of the venture capital industry, analysis of celebrity personas, research of mid-stage startups to build a brand identity and messaging system to express Madre into the world. In addition, Neon Wilderness helped developed new systems of company structure through design thinking and operations.

Neon Wilderness used quantitative and qualitative data, discovery sessions with stakeholders, collaborative work sessions and building a brand strategy. This strategy informed the art direction, creative direction and tactics.

Deliverables included an extensive brand strategy document, brand style guide document and multiple resources for business collateral for print and digital.

Deliverables

  • Brand Score Index
  • Discovery Sessions
  • Brand Strategy Document
  • Brand Identity Design
  • Brand Style Guide
  • Website Design and Development
  • Social Media strategy and art direction
  • Print collateral
  • Digital assets
  • Brand Library
  • Design models for venture + culture

Impact

  • Solidified $40M fund
  • Built a board of advisors
  • New partners and key stakeholders
  • Closing deals for billion dollar companies

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