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Brand Strategy  /  Identity  /  Web Design and Development

LifeLine

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Brand strategy, identity, web and digital development for top financial investment firm, LifeLine.

Challenge

LifeLine Financial Group needed to refresh their brand identity. They are a U.S. financial firm serving high-net-worth individuals and families from the NBA, NFL, music and entertainment industries. Their brand identity needed to reflect the high level of financial service they provide to their clients.

Solution

Neon Wilderness collaborated with LifeLine over the course of 30 weeks to build a new brand identity. This work included research into their current brand and business, understanding their audience and working towards building and identity that reflects the company mission, vision and values through visual and message.

Neon Wilderness used quantitative and qualitative data, discovery sessions with stakeholders, collaborative work sessions and building a brand strategy. This strategy informed the art direction, creative direction and tactics.

Deliverables included an extensive brand strategy document, brand style guide document and multiple resources for business collateral for print and digital.

Deliverables

  • Brand Score Index
  • Discovery Sessions
  • Brand Strategy Document
  • Brand Identity Design
  • Web Design and Development
  • Brand Style Guide
  • Print collateral
  • Digital assets
  • Brand Library
  • Continued support for brand growth
  • Continued support for art direction and design

Impact

  • Positive current client reception.
  • Positive stakeholder and employee reception.
  • Closing new deals for NFL + NBA players at 90% return.
  • Raising $30+ million each year for fund investments.
  • Competitive brand for business with top sports and entertainment agencies
  • Continued support, advising, consulting and art direction for new ventures, funds and client acquisition.
  • Continued growth through new brand assets, messaging and expression.
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