Brand Strategy / Identity / Product Naming
Alexis Ren
Challenge
Alexis Ren sought expert guidance to refine and elevate her personal brand and public persona. With a wide array of potential strategies and ideas, she needed a clear path to grow her brand in a way that aligned with her vision and resonated with her audience. With over 16 million Instagram followers, Alexis aimed to expand her personal brand into new markets while staying authentic to her identity.
Solution
Neon Wilderness partnered closely with Alexis Ren through a series of in-depth sessions. These included analyzing her existing brand, conducting discovery workshops, and evaluating her audience to identify synergies between her personal brand and potential business opportunities.
The result was a comprehensive brand strategy designed to guide her growth and evolution. This strategy helped shape her brand voice, expand her identity beyond modeling, and position her as a thought leader in health, wellness, technology, and social influence.
Neon Wilderness utilized both quantitative and qualitative data, collaborative discovery sessions with key stakeholders, and creative work sessions to craft a tailored brand strategy. This approach informed the art direction, creative direction, and tactical execution of her brand development.
Through this partnership, Alexis Ren successfully transformed her personal brand into a multifaceted platform, enabling her to connect with new audiences and establish herself as a leader in multiple industries.
Deliverables
Brand Score Index:
A comprehensive evaluation of her current brand performance.
Discovery Sessions:
In-depth workshops to uncover insights and align her vision with audience expectations.
Brand Strategy Document:
A detailed roadmap for her personal brand growth and market expansion.
Brand Identity Design:
A cohesive visual identity to reflect her evolving brand.
Brand Style Guide:
Guidelines to ensure consistency across all platforms and communications.
Social Media Strategy and Art Direction:
A creative approach to enhance her online presence and engagement.
Product and Brand Name Development:
Strategic naming for future products and ventures.
Impact
Positive Social Sentiment:
Strengthened audience connection and engagement.
New Product Deals:
Opened doors to partnerships and collaborations in new markets.
Expansion of Personal Brand Ecosystem:
Successfully extended her brand into health, wellness, tech, and entertainment.
Connections to New Opportunities in Entertainment:
Positioned Alexis for growth in the entertainment industry, unlocking fresh opportunities.
