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Brand Strategy  /  Identity  /  Product Naming

Alexis Ren

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Brand strategy for celebrity, Alexis Ren.

Challenge

Alexis Ren was seeking guidance and direction for next steps in her personal brand and public persona. With the wide options of tactics and ideas, she needed to find the right way to grow into a brand she desired and resonated with her audience. With over 16M followers on Instagram, she wanted to find ways to grow her personal brand into various markets.

Solution

Neon Wilderness worked exclusively with Alexis Ren in multiple sessions. Unpacking her current brand, engaging in discovery sessions, reviewing her current audience and finding alignments between brand and business.

Neon Wilderness developed a comprehensive brand strategy for her personal brand and growth trajectory. This strategic guidance can be seen in her personal brand voice, expansion of her brand beyond modeling and positioning her as a leader in health, wellness, tech and social influence.

Neon Wilderness used quantitative and qualitative data, discovery sessions with stakeholders, collaborative work sessions and building a brand strategy. This strategy informed the art direction, creative direction and tactics.

Deliverables included an extensive brand strategy document, brand style guide document and multiple resources for business collateral for print and digital.

Deliverables

  • Brand Score Index
  • Discovery Sessions
  • Brand Strategy Document
  • Brand Identity Design
  • Brand Style Guide
  • Social Media strategy and art direction
  • Product and Brand Name Development

Impact

  • Positive social sentiment
  • New product deals
  • Expansion of personal brand ecosystem
  • Connections to new opportunities in entertainment