Brand Strategy / Business Modeling / Identity / Web Design and Development
Daniel K Palmer Salon
Challenge
Daniel K Palmer, a renowned celebrity stylist and star of the hit Netflix reality show 100% Hotter, set out to launch his new salon in the competitive landscape of West Hollywood. The challenge was to create a cohesive and impactful brand that not only reflected his expertise and personality but also resonated with his target audience. Partnering with Neon Wilderness, the goal was to develop a comprehensive brand strategy, craft a distinctive brand identity, design a new website, and inform the physical salon’s environmental design to ensure a seamless and immersive brand experience.
Solution
Through a series of in-depth collaborative brand sessions, we developed a comprehensive strategy to bring Daniel K Palmer Salon’s vision and work to life. Our focus was on creating a long-term roadmap that aligned his brand identity with his business goals and the needs of his customers, while also highlighting his potential to make a meaningful impact in the industry.
The process resulted in a detailed 120+ page strategy document, which outlined the brand’s direction, customer insights, and business objectives. From this foundation, we crafted a cohesive brand identity, designed a visually engaging website, and developed brand collateral. These deliverables were informed by insights gathered during discovery sessions and our proprietary brand data platform, ensuring a creative roadmap that supports the salon’s growth and long-term success.
Known for his work and appearance on the popular Netflix reality show, "100% Hotter", we worked with Daniel to develop the evolution of his brand and launch of his new salon in Hollywood, CA.
Deliverables
- Brand Score Index
- Discovery Sessions
- Brand Strategy Documentation
- Brand Identity Design
- Web Design and Development
- Brand Style Guide
- Print collateral
- Digital assets
- Digital and Physical Brand Asset Library
Impact
- Developed a clear and actionable 120+ page strategy document, providing a long-term vision for the brand, customer needs, and business goals.
- Created a cohesive and distinctive brand identity that reflects the essence of Daniel K Palmer Salon.
- Designed a visually engaging and user-friendly website to enhance the salon's online presence and customer experience.
- Produced brand collateral that aligns with the salon’s identity and supports consistent communication across all touchpoints.
- Established a long-term creative roadmap informed by proprietary data and insights, ensuring sustainable growth and adaptability.
- Positioned the salon to make a meaningful impact in the industry by aligning its brand with its mission and values.
