Transcenders



Challenge
The Transcenders score music for film and television. Most notably: Gossip Girl, Black-ish, Mixed-ish, Madam Secretary, The Real O’Neals, 40 year Old Virgin, Knocked Up, and Superbad.
They came to Neon Wilderness to refresh their brand identity and update their online presence in order to attract new opportunities in the film and television industry.
Solution
Neon Wilderness took the Transcenders through an extensive brand strategy and design process over 12 weeks. Starting with evaluating their current brand, conducting research and engaging in deep discovery and collaboration sessions.
Neon Wilderness built a brand strategy informed by this research. The brand strategy that informed the art direction and creative direction for their brand refresh.
From here, Neon Wilderness executed on new photography, video, identity, art direction and web design. All delivered in strategy and brand documentation.





















Deliverables
- Brand Score Index
- Discovery Sessions
- Brand Strategy Documentation
- Photography and Video Shoot
- Brand Identity Design
- Web Design and Development
- Brand Style Guide
- Print collateral
- 30+ Custom Art Pieces
- Digital assets
- Digital and Physical Brand Asset Library
Impact
- Acquired new projects from additional studios
- Built a philanthropy arm of the brand
- Built an educational arm of the brand
- Releasing new music for public consumption
- Overall positive reception of new brand identity
- Scaling business with additional partners
The HX
