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Brand Strategy  /  Design  /  Identity

Cruise

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Brand identity, marketing design for feature film, Cruise, written and directed by Rob Siegel. In association with Universal and Hulu.

Challenge

The feature film, Cruise, a Rob Seigel film, needed marketing and branded strategy upon the release of the film. Working with AG Capital, Vertical Entertainment and Universal. The film needed a consistent branded persona across all markets and channels for theatrical and streaming services.

Solution

Neon Wilderness developed a brand strategy to inform the creative and art direction across multiple channels and various partners. This led to brand consistency in messaging, tone, visuals and brand identity related to the archetypes and marketing for the feature film.

Neon Wilderness then developed the creative assets, designs and overall brand assets to inform marketing across all channels for theatrical and streaming services.

Deliverables

  • Brand Strategy Document
  • Brand Identity Design
  • Brand Style Guide
  • Social Media strategy and art direction
  • Marketing campaign assets

Impact

  • Promote premier of film across theaters in U.S.
  • Brand assets used to close deals with Universal and Hulu
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Devi Brown

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